In this episode Stevie Dillon, Director of Stevie Says Social, talks to us about the use of social media for service-based businesses. Stevie shares her ideas about turning advertisements into converted customers and the 4 areas that businesses need to consider to do this effectively. In this episode we cover: •The story of how Stevie transitioned from being a lawyer to her business of social media marketing •How digital marketing targets your specific market •The reason why businesses need appealing and valuable content •4 areas to consider in a business' framework for unpacking their marketing approach •The importance of personal versus business branding •Why businesses need to identify their current and ideal clients •Stevie does a marketing case study •Key tips to make your business stand out Links mentioned in the podcastStevie Says Social WebsiteStevie Says Social InstagramDownload the 59 Methods to Monetize Your Knowledge