This week on Modern Marketers, Jim Lecinski, clinical professor of marketing at Northwestern University’s Kellogg School of Management, joins Google’s Joshua Spanier and Bethany Poole to talk about Jim’s career pivot from tech executive to college professor, what traits make up the most effective marketer, and the ability to combine left and right brain to be a whole-brain marketer. Jim discusses what he sees as top of mind for rising-star marketers in his classes, how he wrote a book on AI — well before the recent buzz — in 2021, and advice for creating a marketing plan that excites your C-suite.

This week on Modern Marketers, Walmart SVP and CMO William White joins Google’s Joshua Spanier and Bethany Poole to talk about how he empowers his team to stay nimble, using customer insights as a competitive advantage and how the brand breaks through during the busiest time of the year: the holidays. William discusses how brand purpose and values act as a guide, getting to the crux of what’s driving consumer behavior and staying a season or two ahead.

This week on Modern Marketers, Kipp Bodnar, CMO of Hubspot, joins Google’s Joshua Spanier to discuss how to make B2B marketing creative better, how to convince your CFO it’s OK not to attribute 100% of your marketing spend, and the importance of taking risks as a leader. Hear how Hubspot has built out its marketing team, approaches growth opportunities, and about Kipp’s experiences from his days as an early employee at Hubspot to now.

On this week’s episode of Modern Marketers, Colgate-Palmolive’s chief digital officer Brigitte King joins Google’s Joshua Spanier and Bethany Poole to talk about her core leadership principles and how the brand adapts to ever-changing technology curves. Brigitte shares the five P’s that have guided her through her career, how she upskilled her entire organization to be digitally fluent, and the importance of a leader allowing room for experimentation — and sometimes failure.

This week, Canva CMO Zach Kitschke joins Google’s Joshua Spanier and Bethany Poole to talk about the brand’s product evolution over the years, and how it puts visual communication into everyone’s hands. Zach discusses Canva’s growth journey, the importance of creating delightful product experiences, viral marketing moments, and the power of community.

This week on Modern Marketers, Choreograph global CEO Evan Hanlon joins Joshua Spanier and Bethany Poole, global senior marketing director at Google, to discuss the human side of leveraging data in your marketing and why it’s more important than ever to make your creative count. Tune in to hear why AI should not be treated as an “easy button,” how agencies can best communicate with C-suite clients, and more.

This week, Dacy Lee, chief marketing and experience officer at Experian Consumer Services, joins Joshua Spanier to discuss her consumer advocacy within the organization and the responsibility that comes with marketing its products. Hear how being intentional throughout her career helped Lee become CMO; how Experian approaches meeting consumer needs; and how leveraging a celebrity personality has helped the company break through with its core audience.

Zola CEO & Founder, Shan-Lyn Ma and CMO, Victoria Vaynberg, join Joshua Spanier to discuss balancing their various business models, updating brand positioning to evolve with their offerings, and the importance of their core company values. Hear how Zola got started, how they keep up with the growth they’ve experienced over the years, and ways they work with creators and influencers to share the power of their platform.

David Mogensen, VP of Marketing at Uber, joins Google’s Joshua Spanier to discuss the balance of faith and science when it comes to media measurement and the importance of creative in driving growth. Get an inside look into how an innovative company like Uber thinks about positioning its multiple brands, making a great Super Bowl ad, and insights from David’s global work experience.

Modern Marketers is a podcast series from Think with Google. Our host, Joshua Spanier, VP of Marketing at Google Media Lab, speaks with game-changing marketers and founders who have launched some of the most innovative and inspiring campaigns. They discuss what made them into the leaders they are today, how they practice modern marketing with their teams, and share the lessons they learned along the way.