A modern marketing tech stack operates with many different platforms from CDPs to Engagement Platforms and more.
Customer Data Platforms (CDPs) and Customer Engagement Platforms (CEPs) are often confused with each other. Some think it is a versus debate, an either-or situation, but that couldn’t be further from the truth.
To shed more light on this topic, your host <a href="https://www.linkedin.com/in/rajarshi92/" target="_blank" rel="nofollow">Rajarshi</a> is joined by expert guest, <a href="https://www.linkedin.com/in/naimyounis/" target="_blank" rel="nofollow">Naim Younis</a>, Head of Digital Marketing and Acquisition at Commercial Bank of Dubai.
Listen to the full episode, as the experts discuss the differences and similarities in function between a CDP and a CEP, different business use cases for implementation, and how the CDP and CEP combination can help brands optimize customer engagement.&nbsp;

7 Tips to Choose the Right Engagement Platform and Build an Effective Martech Stack

Growth Maestros by MoEngage is aimed at fostering a community of marketers and product owners to share insights and nuanced industry experiences. The goal is to collectively gain knowledge and emulate these learnings. We host marketing experts, CXOs from leading brands across business verticals and geographies to try to understand their marketing philosophy. In this podcast, we will cover topics spanning full-funnel marketing, mobile marketing, loyalty, community building, and user experience among other key aspects of growth.