In the UK alone, e-commerce sales have seen a record rise in 13 years with an increase of 36%. This indicates how busy the festive season 2021 is going to be!

To peel back the layers on how the e-commerce and retail industry is preparing for the festive season 2021 and the emergent trends, your host Shalini speaks to Simon Calvert, Board Advisor, Future Today Retail Consultancy.

Discover the trends that are shaping the retail and e-commerce industry in the post-pandemic world, how these trends affected shopping behavior during 2020, and the predictions for 2021.

We also look at the expected consumer spending patterns for festive season 2021, the importance of an insights-led approach to holiday planning, and data points that can be used to plan engagement campaigns. We also decipher the impact of big offline retailers entering the online ad space on acquisition costs along with tactics retailers can implement to provide a consistent user experience across both online and offline touchpoints.