Growth Maestros
Growth Maestros
MoEngage
Retention as a Growth Lever: Role in Acquisition, Onboarding, and Pricing Strategy
47 minutes Posted Jul 26, 2021 at 5:22 am.
0:00
47:45
Download MP3
Show notes

In this episode, we peel back the layers on Acquisition vs Retention and explore which should be your organization's growth lever.

We speak to Abhishek Patil who handles Product & Growth at CRED and the Co-founder of GrowthX, about prioritizing retention while running on a constrained budget, blockers to prioritizing retention, and what impact it has on acquisition as a channel, CAC, and pricing strategy.

You can reach Abhishek on LinkedIn and Rajarshi on LinkedIn and Twitter.