In this episode, we speak to Vivek Sundaram, Director of Product at Fancode by Dream 11, about product-led growth and how it translates to consumer brands and apps.&nbsp;
We also discuss:
<ul>
 <li>growth as a function, product-led growth as a model, and the role it plays in addressing omnichannel retention challenges</li>
 <li>resolving omnichannel retention challenges from the product perspective through use cases from e-commerce</li>
 <li>the core elements of product-led growth when applied to consumer brands</li>
 <li>how to breed collaboration between product and marketing functions</li>
 <li>how to scale your app from a product-led growth perspective and the role of engagement platforms</li>
</ul>
&nbsp;You can find Vivek on <a href="https://www.linkedin.com/in/vivek-sundaram-0849b621/">LinkedIn</a> and Rajarshi on <a href="https://www.linkedin.com/in/rajarshi92/">LinkedIn</a> and <a href="https://twitter.com/goyenda_gogol">Twitter</a>.

Bridging Gap Between Data Collection and Data Utilization: Lessons from Expert Data Strategist

Growth Maestros by MoEngage is aimed at fostering a community of marketers and product owners to share insights and nuanced industry experiences. The goal is to collectively gain knowledge and emulate these learnings. We host marketing experts, CXOs from leading brands across business verticals and geographies to try to understand their marketing philosophy. In this podcast, we will cover topics spanning full-funnel marketing, mobile marketing, loyalty, community building, and user experience among other key aspects of growth.