Growth Maestros
Growth Maestros
MoEngage
Identifying North Star Metric and The Right Approach To Building The Perfect Growth Team
32 minutes Posted Aug 6, 2020 at 1:26 pm.
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What does it take to build a thriving growth culture in an organization? What role does North Star Metric play in the long term success of a brand? Find the answers to these questions, as our guest for this episode, Sharad Harjai breaks down the bare necessities of a successful growth marketing team while deep-diving into the KPIs and the importance of identifying a North Star Metric early on. Sharad provides key insights and actionable use cases from his experience leading product and growth teams across brands like Citi Global, Grofers, and Dahmakan. Learn the tactics Sharad implemented to scale growth and marketing across different verticals spanning several geographies, in this podcast.