Mobile Heroes Uncensored
Mobile Heroes Uncensored
Liftoff
From zero to $2 billion: chatting with SmartNews advisor Fabien-Pierre Nicolas
24 minutes Posted Sep 22, 2022 at 9:04 pm.
Unicorn apps
19 different jobs on LinkedIn
The TikTok of learning
SmartNews user acquisition strategy
Consumer-driven growth
Borrowing from big tech
No good ad campaign survives contact with the enemy
Top 3 tips for mobile marketers
0:00
24:05
Download MP3
Show notes
Apple’s app tracking transparency was great … if you were primarily monetizing via ads on Android. In this episode of Mobile Heroes Uncensored hosts John Koetsier and Peggy Anne Salz chat with long-time SmartNews marketing leader Fabien-Pierre Nicolas, now an advisor.
We chat about ad monetization, using old-fashioned linear TV for mobile user acquisition ads, and automating hyperlocal organic and paid reach on Facebook. And, of course, as always, much, much more!
Timestamps