Mobile Heroes Uncensored
Mobile Heroes Uncensored
Liftoff
Going global with your app
27 minutes Posted Aug 12, 2022 at 10:14 am.
Why not go global?
The first criteria
What app marketers need to know about their apps
Localizing apps
Puzzling creatives
Predicting the future
Elements of success
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27:35
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Show notes
Why stick with a potential audience of millions if you could have billions?
It’s not the right move for every app, but for apps that don’t rely on geographical boots-on-the-ground in terms of inventory, warehouses, or fulfillment, going global can unlock runaway growth. But there are a few things to keep in mind, says Bessie Byeon, Senior Director of Global Marketing at Liftoff.
In this episode of Mobile Heroes Uncensored, we chat about her recent guide to scaling mobile apps overseas.
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