Mobile Heroes Uncensored
Mobile Heroes Uncensored
Liftoff
Why soft launches are getting so ridiculously hard
31 minutes Posted Aug 8, 2022 at 9:46 pm.
Gaming at the forefront
The grand tour of tech
Origin story
Advice for a younger you
Favorite success story in mobile
Favorite flop in mobile marketing
Soft launches
App store featuring
Different strategies in soft launches
MVPs for soft launches
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31:06
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Show notes
From crazy success to favorite flops, we chat with veteran DoubleDown Interactive marketer Faith Price. Price tells us about soft launches, MVPs, app store featuring, and advice for a younger self, and talks about how getting the “grand tour” in marketing gigs was the perfect set-up for what she’s doing now … and maybe our privacy-safe future.
Hosts Peggy Anne Salz and John Koetsier also quiz Price on one of her favorite success stories in mobile marketing: a declining game turned around by smart product development and smart marketing.
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