Mobile Heroes Uncensored
Mobile Heroes Uncensored
Liftoff
3 types of data you need on competitive apps (plus the eye of Sauron)
28 minutes Posted Feb 2, 2022 at 5:23 pm.
Eye of Sauron and mobile data
4 billion data points daily
Big drivers of mobile advertising change in 2021
Mobile app trends for 2022
Competitive data to focus on in mobile app marketing
Using market data to find new app niches
Success: when it’s fleeting vs when it lasts
ASO: ranking for other brands’ apps
Top 3 tips for mobile marketers in 2022
Old marketing, bell bottoms, and crypto apps
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Show notes
What do you need to know about competitive apps? In this episode of Mobile Heroes Uncensored we chat with Apptopia CEO Jonathan Kay, who shares the three super-simple but uber-important pieces of data you need on competitors.
(Apptopia, by the way, collects 4 billion data points daily on over 1 million apps.)
Plus hosts Peggy and John ask Jonathan about app trends for 2022, finding new opportunities in data, knowing when to get excited about spikes in downloads and when not to, and Jonathan's 3 top tips for mobile marketers.
We also learn why Dunkin Donuts is super successful with its Apple Carplay app, why Sam’s Club gained on Costco in mobile, and why there’s an endless runner game with minions in it.
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