90 million writers and readers connect on global storytelling platform Wattpad. Daniel Kenny-Godoy, Wattpad’s director for ad-ops and programmatic, boosted revenue substantially.But how?In this Mobile Heroes Uncensored Origin Story, hosts John Koetsier and Peggy Anne Salz chat with Daniel about ad operations' biggest challenges and opportunities, how to scale ad revenue while maintaining a great user experience, and the increasingly important topic of contextual vs behavioral targeting.Plus, we get his top 3 tips for ad monetization in 2022.Timestamps