How do you know when influencer marketing is working? How do you use influencer marketing to drive mobile user acquisition at scale?
In this Mobile Heroes Uncensored: Origin Stores we dive deep with Alexander Ruban, UA Lead at Product Madness on influencer marketing, gaming, and attribution. We learn where he got his start, how he approaches influencer marketing, what works best, and how he measures effectiveness.
As always, MHU is hosted by John Koetsier and Peggy Anne Salz.
In this episode:












Road trip: Eastern Europe with Nakusi Games, Joom, Google's massive attribution changes and more

Mobile marketing insight from user acquisition heroes as you've never heard them before. Featuring world-class pros from brands like Bumble, Sam's Club, Babbel, MoneyHub, Gameloft, Wooga, Playstudios, and more!

We feature the best and brightest in mobile marketing in their best, worst, and funniest moments. We play games, give away Bitcoin (maybe!) and generally have a good time.

Brought to you by Liftoff. Hosted by John Koetsier and Peggy Anne Salz.