Mobile Heroes Uncensored
Mobile Heroes Uncensored
Liftoff
The Godfather of growth + Stash + Gymondo on subscription success
48 minutes Posted Sep 21, 2021 at 2:17 am.
DDoS'ing yourself (intro)
Apple vs Epic
iOS 15
Our mobile heroes
DDoS'ing yourself (the full story)
mAcronym game
Mobile app subscriptions: pricing
Mobile app subscriptions: influencer marketing
Subscription UA is different
Biggest mobile app subscription mistakes
SKAdNetwork and subscriptions
Compound values in SKAN postbacks
The Rick Astley of marketers
Opening up payments on iOS
Top tips for subscription marketers
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48:58
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Show notes
The godfather of growth and two super women in growth from Stash (finance!) and Gymondo (fitness!) join co-hosts John Koetsier and Peggy Anne Salz for a seriously fun episode on maximizing subscription revenue.
(OK, the "godfather of growth" is the guy who invented the Mobile Growth Stack. But he's still pretty awesome.)
Our guests: 
 - Kate Palmer, Director of Growth at Stash
- Jenny Schmidt, Team Lead Social & Influencer Marketing at Gymondo
- Andy Carvell, Partner & Co-Founder at Phiture
We chat about getting money back from Apple, acronyms no-one knows, winning invisible Bitcoins, stuff we should know but somehow just don't, and most importantly, of course, subscription revenue. Top tips for subscriptions. Finding good users for subscription apps. Stopping churn for subscriptions. Pricing for subscriptions. Subscribing to subscriptions (ok, I'm lying now).
Plus, there's no less than 3 amazing jokes in this episode. The guy who made them promises that this is true. (Of course, he's also the guy who keeps promising guests free Bitcoin.)
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