AI is everywhere right now, but most of what you see is noise: silly videos, ChatGPT-generated captions that scream "a robot wrote this," or tech bros flexing workflows that have zero real-world application for service businesses. So when I found Sam Howell, I knew she was different. Sam Howell, also known as AI with Sam, is an AI strategist and CEO of Intevo AI who teaches entrepreneurs how to replace up to 70% of their busywork with AI. No coding or tech background required. She's spoken on...

She's back! Dawn Christian rejoins Sarah on the mic for a much-needed reunion. After pivoting from coaching to hands-on Online Business Management (OBM) for a real-life mobile bar owner, Dawn has been experiencing the behind-the-scenes mobile bar world and has uncovered the number one thing holding entrepreneurs back: an addiction to chaos. In this powerhouse episode, Sarah and Dawn get real about the subconscious "addiction to stress" that keeps business owners in a state of fight-or-flight,...

This week, Sarah sits down with longtime Mobile Bev Pros member, entrepreneur, and mompreneur powerhouse Jen Milano—owner of The Vintage Horse Mobile Bar in Connecticut, and co-host of the Shoot Your Shot podcast. In one of the most heartfelt and inspiring episodes yet, Sarah and Jen dive deep into what it takes to build genuine relationships in business (and in life), why community is the most underrated growth strategy, and how both social media and in-person networking can create lasting i...

Are you a mobile bar owner or event professional looking to level up your bookings, streamline your outreach, and build a more profitable mobile bar business? In this episode of the Mobile Bev Pros Podcast, host Sarah Murphy (Mobile Bar Academy founder and business coach) shares three game-changing updates for the mobile bar industry. What’s Inside: Major Event Announcement: We're bringing the Mobile Bev Pros Conference back in February 2026—this time in sunny Los Angeles! Discover how this i...

Sarah is back with a quick but jam-packed episode featuring two exciting announcements for the Mobile Bev Pros community! First up, after a two-year break from large-scale gatherings, we’re planning a brand-new Mobile Bev Pros conference for early 2026—right in sunny Los Angeles! Sarah shares some behind-the-scenes about how the event is taking shape, why this one will feel a little different from past years (think: more connection, more hands-on learning, and yes, plenty of time for poolside...

In this episode of the Mobile Bev Pros Podcast, host Sarah Murphy covers new territory for mobile bar owners and event professionals who want to stay sharp, safe, and ahead of trends. Sarah kicks things off with a real-world look at the rising demand for THC beverages at events, sharing the sometimes confusing realities of serving these drinks when there’s little to no official guidance. She talks honestly about her own experience (yes, including a story about talking to trees) and offers pra...

In this episode of the Mobile Bev Pros Podcast, host Sarah returns to share important updates for Mobile Bev. Pros as a company and for mobile bar owners and mobile beverage industry professionals. Sarah opens up about the departure of co-host and Chief Alchemist, Dawn Christian, and what this means for the Mobile Bev Pros community. Discover how MB.P is evolving and what the future holds for mobile bar businesses seeking success in a changing market. Key topics covered: How to adapt your mob...

In this episode, we're talking all things 👑 CROWNED 👑Sarah's exclusive program designed to help mobile bar and event professionals pivot to succeed in the premium market. CROWNED isn't for everyone, though. It's for those who are willing to put in the work to achieve premium status. The program covers everything from defining your brand's 'seat of power' to nurturing clients through strategic frustration and fascination. With insights from Sarah's 25 years in the hospitality...

In this episode, we delve deep into offer creation and the courage to sell for entrepreneurs. We’re discussing why having a premium offer is crucial for small business success, how to create an offer that resonates, and the psychological barriers that often hold entrepreneurs back from succeeding. From the importance of having a unique 'hot take' to overcoming resistance and fear, this episode is packed with actionable insights. Whether you're new to entrepreneurship or looking to pivot...

We’re announcing a major pivot in our focus towards the premium and luxury spaces. On our journey over the past year, we’ve circled the drain on this in so many ways, and if you’ve been waiting for further details on the ‘Pivot to Premium’ program, this episode is for you. We’re claiming a new path forward and giving you all the details on what this program truly requires of us, including Sarah’s new book on what she’s calling the ‘Desire Blueprint’. We’re also giving tangib...