Hey friends … This is James I am interrupting my copywriting series to give you a break and to ask you an all-important question. This is probably the most difficult question that people will ever answer. Why? Why do we do anything? Why do we get up in the morning? Why do we instead of wearing our pajamas and slippers, we instead put on a nice shirt, slacks, and loafers? Or a great-looking dress and high heels? Why do we go to work? Why do we care about the things we care about? We DO care about things! Let’s make that clear. It's getting to the root of “why”, that's what is important to understand. So, why? Now let’s get into today's episode. Let’s dive straight in. ======================== Thanks for joining along in this episode. If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: [email protected] Keep coming back. Next week we continue with the Copywriting series. Next up is episode #4. ======================== Link to Blog Post with more information. https://mkt2online.com/my-why/ ======================== Contact me at: https://mkt2online.com/contact/ or [email protected] or leave a voice message here: https://anchor.fm/mkt2online/message ========================= --- Send in a voice message: https://anchor.fm/mkt2online/message

Here we are for another episode of the Copywriting Series. I am so happy to have you here. This will put us at the Third Episode of this 6-episode series. By the end of this episode, we will be smack in the middle. So, how am I doing so far? How about this? This Copywriting Series Rocks ... I Guar-an-tee It! There you have it. You just can’t go wrong going through this Copywriting Series. I’ve guaranteed your satisfaction. Those are powerful words, right? But what does my guarantee mean? What if you think this Series is marginal at best? There’s no money to return. And we can’t give you back your valuable time if you feel it was wasted. Boy … I’d better make this good. Now let’s get into today's episode. Let’s dive straight in. ======================== Thanks for joining along in this "Copywriting" series. If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: [email protected] Keep coming back for the remaining (3) upcoming series episodes. ======================== Link to Blog Post with more information. https://mkt2online.com/copywriting-basics-3/ ======================== Contact me at: https://mkt2online.com/contact/ or [email protected] --- Send in a voice message: https://anchor.fm/mkt2online/message

Before we get started. And thank you for being here. Let's just remind ourselves of what was covered last week. This is a 6 week series on Copywriting. It does not cover ALL aspects of copywriting, instead, it covers what I believe will help a New Marketer get their core messages in front of the people they want to do business with and start making a significant difference in their marketing, quickly and effectively. We are at week #2. But last week we: Found out what Copywriting is. And we touched on these core things that must be included in good copy. • Why a compelling headline is critical. • Why focusing on the BENEFIT to the reader is critical. • Why you must make a promise to the reader that you later fulfill. • And Why you must back up everything you’ve said with proof. We talked about how to write those headlines that work. And we learned what Bob Bly said in The Copywriters Handbook, that there are eight time-tested headline categories. Then … We talked about Writing headlines that get results. And the six questions Clayton Makepeace says we need to ask ourselves before we start to write our headline. So, yeah, we covered a bunch of really important things. As you can tell Headlines are important. It dominated the entire episode. If you missed that episode, I highly recommend going back to it first. . . That was your recap. . . Now let’s get into today's episode. Let’s dive straight in. ======================== Thanks for joining along in this "Copywriting" series. If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: [email protected] Keep coming back for the remaining (4) upcoming series episodes. ======================== Link to Blog Post with more information. https://mkt2online.com/copywriting-basics-2/ ======================== Contact me at: https://mkt2online.com/contact/ or Email: [email protected] --- Send in a voice message: https://anchor.fm/mkt2online/message

Welcome back, my friends. We are at Episode 15. Almost 4 months of new content brought to you for one reason. I care. I understand the struggle we all succumb to and the frustration of trying our best to make what should be simple work. Copywriting is one of those difficult subjects. I hope to do right by you in covering this huge topic. To cover the entire contents of the subject “copywriting” would normally take a lot of time and space. And for a podcast with only 4 episodes to devote to the subject of copywriting the material must be limited to the most crucial and only what will serve a new marketer wanting to succeed quickly. Therefore I am instead going to devote 6 episodes to this subject. When confronted with the enormous amount of information to cover, it was easy to see that 4 episodes would be just the icing on the cake. Even 6 episodes could never cover all a marketer should know. This is why I will from time to time have individual “pop up” episodes on targeted copywriting topics. Sort of like refresher training, so to speak. This is me, trying to help you, the best way possible. Will it be perfect? No! But I am sure it will be a huge help to those that really need it. With that in mind, let’s begin. But before I get started, I was looking over a recent newsletter I received from one of my mentors. Though not really on the subject of copywriting, it still describes what I think is the struggle, we all have, when we must start communicating with people through the written word. I am only going to read the opening paragraphs and I think you will understand why I wanted you to hear it. If I'm wrong you can let me know. Ok, here it is... Let’s dive straight in. ======================== Thanks for joining along in this "Copywriting" series. If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ You can also send an email to: [email protected] Keep coming back for the remaining (5) upcoming series episodes. ======================== Link to Blog Post with more information. https://mkt2online.com/copywriting-basics-1/ ======================== Contact me at: https://mkt2online.com/contact/ or [email protected] --- Send in a voice message: https://anchor.fm/mkt2online/message

Welcome back and congratulations. We have made it to the end of the Email Series. I hope you enjoyed it and are implementing some of its best practices. Of course, we will have other Podcasts about other aspects of email and marketing, but this is the end of this initial series. Whew, it has been both fun and difficult. Fun because I love trying to help others learn better ways to market effectively online. It has been difficult because training via a podcast can at times be less than ideal. So now let’s talk about the final component of the series, the Promotional Emails. We won’t be spending a lot of time on this episode, as we did on the “Bridge Email” because ALL the heavy lifting took place in the previous emails. In the Relationship Building emails, you nurtured your readers and introduced, through story-telling some problems that your prospects may have had and you should have hinted that there could be a solution. In the Bridge email, you stated definitively that there was a solution to one of your readers' problems and you asked them to raise their hand if they were interested in learning about it. This naturally brings us to the Promotional emails. Let’s dive straight in. ======================== Thanks for following along in this "Email" series. If you think you know of some improvements that could be made, let me know. Click on the link below. https://mkt2online.com/podcast-questions/ Upcoming episodes?: I am going to start another series for June. It will be on "Copywriting". It will be on the simple side, but still deliver a lot of value. I hope you join along. Next week on Episode 15 we will start that new series. ======================== Link to Blog Post with more information. https://mkt2online.com/promotional-emails/ ======================= Contact me at: https://mkt2online.com/contact/ --- Send in a voice message: https://anchor.fm/mkt2online/message

Last week, I discussed the Relationship Email. In the other episodes, I have mentioned that if you had not listened to the previous episodes in this Email Series, you should stop and go back to them first. However… This time, you do not have to go back. You can if you want to, but it is not required. Yes … The previous episode information is important, but this “Bridge Email” can stand on its own. I think you’ll understand in a moment. You may recall last week, if you listened, that I would tell you what a “Bridge Email” is, in this episode. I created an open loop. Hoping to get you curious enough to make it to this episode. By the way “open loops” were discussed in the Welcome Email podcast. I am quite confident, that what you will learn today, is going to change how you communicate with your readers. For the better. They will appreciate it, and you will be developing a much better relationship with them as well. So, let’s get to it. The Bridge Email. What is it? Thinking of questions ... So, while that is top of mind, if YOU know you have some questions about email in particular, please go to the link in the show notes so you can send me that question. I will answer questions in the following podcast just prior to teaching new information. https://mkt2online.com/podcast-questions/ Upcoming episodes will cover the following content. Next week on Episode 14 will be about “Promotional Emails.” OK Let’s dive in. Let’s get started talking about “The Bridge Email”. ======================== Link to Blog Post with more information. https://mkt2online.com/the-bridge-email/ ======================== Contact me at: https://mkt2online.com/contact/ --- Send in a voice message: https://anchor.fm/mkt2online/message

In last week’s episode, we talked a lot about the Welcome email. That was episode two of the series. If you have not listened to that episode, or even the first episode “email basics 101” you should stop listening to this episode and listen to the missing ones first. You must have a good understanding of the subject thus far, so as it becomes more complicated you won't still be struggling with the earlier information. And it is going to get complicated. That is why I broke it up into manageable episodes. Let’s get busy. We should all, by now, know that communicating with your people is important. But more importantly, is how you communicate. If a single word said at the wrong time or in the wrong way can cause a rift in a marriage or between significant others, the same is true with relationship-building emails. So, what kind of relationship are you trying to nurture? I guess it depends on what business you are in, what product or service you sell, and how you intend to help your people. Truthfully I cannot tell you exactly how to write these as easily as the welcome email, but I can give you some guiding principles that will allow you to develop your true voice. So, let’s get started talking about “Relationship Emails”. So, while that is top of mind, if YOU know you have some questions about email in particular, please go to the link in the show notes so you can send me that question. I will answer questions in the following podcast just prior to teaching new information. https://mkt2online.com/podcast-questions/ Upcoming episodes will cover the following content. Next week on Episode 13, we will entertain and dive deep into “The Bridge Email”. Episode 14 will be about “Promotional Emails.” OK Let’s dive in. ======================== Link to Blog Post with more information. https://mkt2online.com/relationship-emails/ ======================== Contact me at: https://mkt2online.com/contact/ --- Send in a voice message: https://anchor.fm/mkt2online/message

Here we are in the Second Installment of this Month’s Email Series. Last week we did Email Basics 101, and today on this Podcast, we will dive into the “Welcome Email”. Some may even know of it as a “thank you” email.  For our discussion today, it is the “welcome email” and I hope to make it informative.  When you’ve been in the online game long enough, email is always a part of doing business. It is a TOOL. Used appropriately, and ethically, anyone can build a prosperous business, using email as a vital component. We are covering EMAIL gradually so the individual pieces can be discussed, and if there are any questions, they can be addressed as we go along. This helps ME cover this information, but it will also help YOU get more out of it. So, let’s get started talking about the “Welcome Email”. So, while that is top of mind, if YOU know you have some questions about email in particular, please go to the link in the show notes so you can send me that question. I will answer questions in the following podcast just prior to teaching new information. https://mkt2online.com/podcast-questions/ Upcoming episodes will cover the following content. Next week on Episode 12, we will discuss “Relationship Building Emails”. Then on Episode 13, we will entertain and dive deep into “The Bridge Email”. Episode 14 will be about “Promotional Emails.” OK Let’s dive in. ======================== Link to Blog Post with more information. https://mkt2online.com/welcome-email/ ======================== Got a Question you need answered? Go here to ask a question. Whether you are having a problem, or are just curious, I encourage you to reach out and ask me anything. If I don't know the answer, I'll research it for you, and report back what I find out. Thank you in advance. https://mkt2online.com/podcast-questions/ Contact me at: https://mkt2online.com/contact/ --- Send in a voice message: https://anchor.fm/mkt2online/message

Welcome back my friends, Today’s podcast is all about Email Basics 101. When I say email basics 101, I don’t mean so basic that presume you don’t know what email is. Right! Instead, I mean, learning the basics of email as it pertains to email or online marketers. No matter what we do online, and offline too, we need to utilize email as effectively as possible, so we [you and I] can keep our prospects and/or customers happy and engaged. Today’s podcast will address some of these things, and then we will dig deeper in upcoming episodes. May is being dedicated to email exclusively. So, while that is top of mind, if YOU know you have some questions about email in particular, please go to the link in the show notes so you can send me that question. I will answer questions in the following podcast just prior to teaching new information. https://mkt2online.com/podcast-questions/ Upcoming episodes will cover the following content. Next week on Episode 11, we will talk about “The Welcome Email”. The following week on Episode 12, we will discuss “Relationship Building Emails”. Then on Episode 13, we will entertain and dive deep into “The Bridge Email”. Episode 14 will be about “Promotional Emails.” OK Let’s dive in. ======================== Link to Blog Post with more information. https://mkt2online.com/email-basics-101/ ======================== Got a Question you need answered? Go here to ask a question. Whether you are having a problem, or are just curious, I encourage you to reach out and ask me anything. If I don't know the answer, I'll research it for you, and report back what I find out. Thank you in advance. https://mkt2online.com/podcast-questions/ Contact me at: https://mkt2online.com/contact/ --- Send in a voice message: https://anchor.fm/mkt2online/message

Welcome back my friend ... These are the Top 12 most effective ways to build your online presence. Listen to Today's Episode 9 to find out how to increase your online presence ... ======================== Link to Blog Post with more information. https://mkt2online.com/grow-your-online-presence/ ======================== Got a Question you need answered? Go here to ask a question. Whether you are having a problem, or are just curious, I encourage you to reach out and ask me anything. If I don't know the answer, I'll research it for you, and report back what I find out. Thank you in advance. https://mkt2online.com/podcast-questions/ Contact me at: https://mkt2online.com/contact/ --- Send in a voice message: https://anchor.fm/mkt2online/message