Burrell Communications CEO Tara DeVeaux joins Kai to unpack the evolving role of culture in marketing, challenging outdated assumptions about identity, behavior, and influence. They discuss the biggest misconceptions about Burrell, the agency’s shift from a multicultural label to a general market powerhouse, and the impact of today’s political climate on Black-owned businesses. Tara shares insights from Burrell’s Cultural Compass study, revealing how media habits and consumer behavior are shaped by intersectional identities—not just demographics.

There are many takeaways from the 2024 election, but our main one is this: the DNC brand didn’t resonate the way they thought it would. We went live on Instagram the day after, as America faced a new reality once again.

Join us for our Brave Brands episode of The Advertising Club of NY presents Mixed Company Podcast! This episode celebrates Advertising Week and the annual Brave Brands celebration! We're diving into the amazing Grimace's Birthday campaign by Wieden + Kennedy and McDonald's. We can't wait to chat with our talented creatives & guests: Kelsey Heard, Nell Stevens, and Chane Rennie. We'll explore how this iconic campaign blended nostalgia and innovation, capturing the hearts of long-time fans and a new generation of young consumers. We’ll share the journey of modernizing a beloved character and how they stayed true to McDonald's brand values. Plus, we’ll discuss the team's bravest moments in bringing this campaign to life! Take look at the campaign here: https://www.wk.com/work/grimaces-birthday-mcdonalds/

As Fashion Week took over New York City, we explored the intersection of marketing and fashion with industry leaders Nicolas Garcia (Garcias), Scott Lux (ESPRIT), and Olu Gbenga Obafemi (Uncommon Threads). Every brand is striving to keep up with the ever-changing consumer demands, so we're decoding the latest trends and uncovering how these two powerful industries are shaping modern culture.

The Advertising Club of New York and the Mixed Company Podcast are partners for 2024! This collaboration aims to bring together the best of both worlds - the expertise of the Advertising Club and the engaging content of the Mixed Company Podcast. In a time when digital innovation is transforming every aspect of our lives, it's no surprise that our election processes are undergoing a profound shift. For the first time, digital strategies, social media, and online platforms are not just supplementary tools but central to how campaigns are run, how messages are spread, and how voters are engaged. Mark Skidmore, the CEO of Assemble, joins us to share his insights from working on campaigns for Obama and more.

Generation Z, also known as Gen-Z, refers to individuals born between 1997 and 2012. As this generation becomes increasingly influential in the market, it's crucial for businesses to understand their behavior and preferences to effectively reach and engage with them. In partnership with the Advertising Club of NY, we delve into the latest trends in marketing for Gen-Z, and explore their unique characteristics, values, and behaviors that differentiate them from previous generations.

In October of 2023 Burrell Communications announced it was officially under new leadership. Boldly boasting a remarkable acquisition by the Black-owned private equity firm FVLCRUM Partners and Channing Johnson, a Los Angeles attorney at Loeb & Loeb, through his investment company View Park Capital. As apart of this leadership shift, Tara DeVeaux, former CMO of LA Based firm wild Card Creative Group, and managing director of its creative content division, 3AM, would be taking the big seat as CEO and ACTIVELY pursuing General Market work. In this episode, we chat with Tara about how she got here, how things are going so far, and what the future holds for Burrell Communications Group under her leadership.

Jason P. Chambers’ new book 'Advertising Revolutionary: The Life and Work of Tom Burrell' spotlights the ad exec's influence on the industry's approach to marketing to Black Americans. He joined us to give insight into why he chose to highlight Burrell and why the book is important for this generation of advertisers.

Join us for a special edition of the Advertising Club of New York's "Mixed Company" podcast, recorded live at the esteemed 60th International Andy Awards. This episode brings together a powerhouse lineup of creative leaders, including Tiffany Rolfe (R/GA), Rafael Pitanguy (VML), Shannon Washington (Gotham), Lewis Williams (Weber Shandwick), and PJ Pereira (Pereira O'Dell, Serviceplan Americas). Dive into the minds of these industry innovators as they share insights, experiences, and creative wisdom from the forefront of advertising, including what it takes to win an Andy.

The Diversity, Equity, and Inclusion landscape is shifting. There are laws prohibiting it and C-suites minimizing it. What does all of this mean for historically marginalized groups? We're joined by Micheline Grace Lewis & Tope Ajala to take a closer look at how far we've come since the 2008 Madison Ave Lawsuit, Times Up Advertising in 2016, and the 2020 Reckoning, and forecast where the advertising industry is heading.