Missions to Movements
Missions to Movements
Dana Snyder
Missions to Movements is the nonprofit marketing and fundraising podcast that helps you grow recurring donors, scale monthly giving programs, and build digital campaigns that convert. Hosted by Dana Snyder—speaker, strategist, and founder of Positive Equation—this show is packed with actionable nonprofit growth strategies, social media tips, and fundraising best practices. Each week, you’ll hear how organizations are increasing donor retention, building thought leadership, and using digital fundraising to drive real impact. If you want to learn how to attract monthly donors, master nonprofit marketing, and transform your mission into a movement, this podcast is for you. 
Leading AI Adoption From the Top with World Vision Germany's CEO Christoph Hilligen
This is the first time in 18 years that Christoph Hilligen sees a possibility to radically change the way NGOs operate. As the CEO of World Vision Germany, he’s already using AI to launch emergency appeals in HOURS and build personalized donor journeys. One of the most fascinating examples? His team uses predictive models to flag which donors may be at risk of canceling, so they can step in earlier and build stronger relationships. AI is definitely no longer optional, and the nonprofits who m...
Jun 3
21 min
Predictive Fundraising, Donor Identity, and the Nonprofit of 2030: Inside GiveCon with Bloomerang CMO Ann Fellman
Right off the heels of GiveCon, the data is IN. Bloomerang just released their 2026 Giving Signals report, and there's one stat that stopped me in my tracks: donors prefer specific impact language over vague appeals by an 88 point margin! Ann Fellman, CMO of Bloomerang, is joining me fresh off the GiveCon stage to break down what the data is telling us about donor behavior and why your $25/month donor might actually be worth $3,200+ in lifetime value. Ann also reveals two major product launch...
May 27
29 min
The Inclusive AI Economy: How Nonprofits Win with Microsoft Elevate's Justin Spelhaug
What happens when 1.3 billion people adopt AI in just 39 months… and most nonprofits are still trying to figure out where to even start? While nearly 90% of nonprofits are already using AI, only 6-7% are seeing meaningful returns, which is why I HAD to sit down with Justin Spelhaug, President of Microsoft Elevate, to talk about why that gap exists, and how nonprofits have a once-in-a-generation chance to shape a more inclusive AI economy. We also talk about generating personalized donor thank...
May 20
23 min
Belief Precedes Growth: Building a Recurring-First Culture with Dave Raley and Dana Snyder
Monthly Giving Awareness Week feels like the perfect time to bring back repeat guest Dave Raley, especially after he just launched The Center for Sustainable Giving, a new initiative helping nonprofits rethink how they approach recurring generosity. The subscription economy is fundamentally changing donor expectations, which is why we’re exploring topics like “10x thinking”, generosity as a learned habit, the future of sustainable philanthropy, and why recurring giving programs deserve far mo...
May 13
36 min
From Voice to Velocity: Visibility Through Thought Leadership with Dion Dawson (MGS Main Stage Session)
Dion Dawson took the Monthly Giving Summit Main Stage in February and it was mic drop after mic drop. Over the last five years, his work at Dion’s Chicago Dream has generated more than $17.8 MILLION dollars in impact feeding families, building systems, and creating jobs. And he didn’t get there by being perfect or cracking a universal code. Dion shares how to build visibility through thought leadership, the importance of knowing where to invest your time, and why showing up over and ove...
May 6
37 min
The $50 Million Vote of Confidence: How MacKenzie Scott's Gift Is Fueling Native Forward's Boldest Chapter Yet with Angelique Albert
Angelique Albert believes that scaling a mission takes bold investments in marketing, the courage to make unconventional leadership decisions, and the willingness to make a case loud enough for the right partners to find you. Imagine getting a $50 MILLION dollar unrestricted gift. It changes what’s possible for your organization. Angelique and I get into the practical side of growth, and what it looked like for Native Forward Scholars Fund to go from spending just $20,000/year on marketing to...
Apr 29
30 min
Know Your Net Worth: Building Relational Equity with Allison Trowbridge
Relational equity is going to reframe the way you think about donors. Did you know loneliness is now considered a public health crisis, comparable to smoking 15 cigarettes a day?! In this bonus keynote from the Monthly Giving Summit, I’m sitting down with Allison Trowbridge, founder of Copper Books, to talk all about relationships and the compounding wealth you build by investing in people over time. You’ll hear Allison’s personal story of going from a venture-backed startup with millions i...
Apr 22
29 min
Why is Your Monthly Giving Program Not Growing?
Did you know monthly donors often have 85%+ retention rates, while many nonprofits are lucky to retain just 40% of one-time donors? In this episode, I’m asking you to take a hard look at your fundraising calendar and answer one simple question: Is monthly giving actually a priority? For most organizations, it’s not. We’ll talk about the shift from constantly raising money to building predictable, sustainable revenue, what metrics you should be tracking, and why making monthly giving a core ...
Apr 15
14 min
How Vibe AI Is Changing What's Possible for Nonprofits - And How I Built the Monthly Giving Builder to Prove It
Can you believe the tools that once required a full development team and a 6-figure budget can now be built in a matter of MONTHS with “vibe AI” for a fraction of the cost? In this solo episode, I’m sharing a behind-the-scenes look into my business, and how I took my $12K-$18K Monthly Giving Mastermind and turned it into a $499/year AI-powered tool that helps nonprofits build and grow their recurring revenue. I’m walking through what’s actually possible for nonprofits right now, from automa...
Apr 8
24 min
What Season Is Your Monthly Giving Program In? (And Why the Retreat Meets You There)
Monthly Giving Retreat: Learn more + apply by 4/10 here! What season is your monthly giving program in right now — planting, growing, or stuck in a plateau? In this episode, Dana Snyder breaks down why knowing your season matters and how the right environment can move your program forward faster than you'd get there alone. Dana shares an inside look at the 2026 Monthly Giving Retreat — an intimate, women-led gathering for nonprofit fundraising leaders held May 6–8 at The Portal in Seren...
Apr 7
11 min
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