When imposter syndrome tends to show up, and how to manage it7:14 - The biggest thing enrollment and social media marketers need to spend more time doing17:01 - Why colleges aren’t utilizing more content from the current student point of view20:30 - Lessons Higher Ed can learn from the entertainment industry25:01 - Metrics to focus on when evaluating content Guest Name: Jon-Stephen Stansel, Social Media Strategist, Speaker, and ConsultantGuest LinkedIn: https://www.linkedin.com/in/jsstansel/Guest Bio: Jon-Stephen Stansel is an award winning social media professional with over a decade of experience managing, building, and creating content for brand social media accounts. He has run social media accounts for Amazon Prime's Invincible animated series, Hyper RPG, Better Place Forests, the University of Central Arkansas, Texas State University, the Texas Department of Transportation, as well as consulting for many television series, films, and small businesses. In addition, Jon-Stephen has taught courses in social media management and presented at many national and international higher ed conferences.