Search Engine Optimization. This relentless universe of researching, creating, curating, interlinking, auditing, analyzing, re-researching, and so on is at the forefront of every business. While the individual avenues of SEO are talked about in depth, there exists a gap in understanding how to look at SEO holistically and tie it to bigger marketing goals.
There are also questions around quality vs quantity and finding a balance between the two – If 10 blog posts and 20 landing pages a month is really THE answer and if a search engine world exists outside of Google. (Yes, we just said that!)
Our tete-a-tete with Dan talks about approaching SEO holistically, the biggest source of views on YouTube, and top 3 insights from interviewing close to 100 SEO experts on his podcast.
Listener notes:
[00.50] -- Two monumental changes in SEO in the last 10 years
[03.37] -- Why 10 blog posts a week without a marketing reason can hurt your SEO
[04.45] -- SEO tactics without business reasons
[06.18] -- What SEO analysts miss today
[08.56] -- Bringing the real, digital, and search world together
[14.49] -- Optimizing your Linkedin profile
[16.12] -- What your log files can tell you
[17.38] -- SEO trends in 2018
[18.40] -- The biggest source of views on YouTube
[21.18] -- Blind 5 year old
[22.14] --SEMRush, Screaming Frog
[22.23] -- Keywords Everywhere
[24.05] -- Vegetable oil to fuel the car
[25.30] -- Dan on the piano
