Which company changed Superbowl advertising forever? Budweiser? Geico? Coke? Nope. Volkswagen. Their 2011 "Dark Side" spot broke the rules - and is the second most watched commercial ever. What did they do differently? Find out in this week's Mind of AGP podcast.
Jul 24, 2019
5 min
Nike just did it. Seconds after the US Women's National Soccer Team won the World Cup, Nike released a bombshell. They seized the moment, and it gave us goosebumps. Magical, inspiring... and brilliantly timed. Hear the story of a flawless ad.
Jul 10, 2019
5 min
Pop open a Coke (please, no Pepsi) and sit back: this July 4th, we're talking about major brands who made major (and incredibly stupid) advertising mistakes. Out of touch, tone deaf, racist... it's hard to believe anyone thought these were good ideas. Even harder to believe they were approved. Take a listen.
Jul 3, 2019
6 min
In the early 2000s, if you were up at 3:00am, drinking wine from a box, you were 100% watching an infomercial. Remember ShamWow and the Slap Chop? In this week’s Mind of AGP podcast, we’re talking about Vince Offer - a master of the infomercial and king of the pitch.
Jun 26, 2019
6 min
Go Pro has become synonymous with action, adventure, and daring. They didn’t do this by creating a revolutionary product but by creating a revolutionary marketing approach. In this week’s Mind of AGP podcast, we’re talking about the power of user-generated content - and how Go Pro crushed the competition.
Jun 19, 2019
5 min
In this week’s Mind of AGP podcast, we’re going back to the 1990s. Pepsi upped the ante in the Coke vs. Pepsi War with Pepsi Stuff. Simple enough: Drink Pepsi, Get Stuff. Simple enough until some genius idiot took them literally and tried to fly off into the sunset in a multimillion dollar jet. Hear the story - and learn why being literal is key in your campaigns.
Jun 5, 2019
5 min
How "Get a Mac" ads changed Apple forever by Adam Grubb Productions
May 29, 2019
5 min
Remember that feeling you got the first time you heard a song that moved you to tears? Know the emotion that wells up inside you when somebody is telling you about the love they have for their father? That's the power of story. This week we look at the art of master storytellers.
May 15, 2019
6 min
Peloton - The 9 Billion Dollar Bike and How They Got There by Adam Grubb Productions
May 8, 2019
6 min
In this week's Mind of AGP podcast, we take a look at a CEO who has been telling his story - differently - for years. Tom Dickson is a 73-year-old YouTube superstar with over 879k subscribers, tens of millions of views, and a catchy tagline: "Hey YouTube, Will It Blend?" His hilarious videos transformed his company. What can you learn from the Blender King?
Apr 26, 2019
5 min
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