Milk Bottle eCommerce Show Podcast

Milk Bottle eCommerce Show

Keith Matthews
Hosted by Keith Matthews, Founder of Ireland's most popular Shopify agency, Keith interviews merchants, developers, fellow agency owners & Shopify folk with a view to sharing as many Shopify tips & tricks as possible.
Episode #76: eCommerce Design Principles with Nick Disabato of Draft.nu
Nick is a designer and writer from Chicago, Illinois and the Founder of Draft.nu, a design consultancy for Shopify Plus stores. Keith chats with Nick about design principles and how he helps stores make more money by teaching them how to make informed, evidence-based design decisions.
Sep 27, 2022
31 min
Episode #75: Optily & the World of Marketing Optimisation
Brendan Hughes is CEO of Optily, a solution for Shopify merchants to manage and optimise advertising across multiple platforms. This episode discusses the complexity of this core part of DTC brand management while Brendan shares his solution.
Sep 6, 2022
38 min
Episode #74: The Principles of Digital Strategy with Caroline Dunlea of Core Optimisation
Irish-based, Core Optimisation is one of Europe's fastest-growing digital marketing agencies. Keith & Caroline discuss Core, the current digital landscape and the upcoming Google Analytics 4 changes.
Aug 25, 2022
38 min
[Bonus Episode] Why is Google Analytics 4 so important to your eCommerce store?
Google's latest GA4 update is an important one. Keith chats to Bianca Dihoiu, Head of Customer Success at Littledata, which provides a seamless connection between your Shopify site, marketing channels and Google Analytics.
Aug 11, 2022
15 min
Episode #72: The Fabulous Pharmacist goes DTC on Shopify
Laura Dowling is a Dublin-based pharmacist and scientist, having graduated from the School of Pharmacy, Trinity College Dublin in 2002. Laura is the founder of Shopify D2C brand fabÜ. fabÜwellness.com is the result of Laura’s fascination with the wonderful powers of plants, herbs and mushrooms from across the world.
Jul 26, 2022
37 min
Episode #71: The 2022 eComm Awards with Kevin Traynor
Kevin Traynor is a senior B2B marketer and founder of eComm Live & the Irish eComm Awards which will take place on September 23rd at The Mansion House in Dublin. He's been involved in the digital space for nearly 20 years, is a connector of people and loves putting things and people together. Keith chats to Kevin about his past, eComm Live & this year's awards. *Correction - the awards are on September 23rd not on the 22nd as referred to in this recording
Jul 12, 2022
30 min
Episode #70: Delighting Shopify customers with SMS marketing
Lisa Popovici is the co-founder of Cartloop, a collaborative SMS marketing platform with a human element. A former med school student, Lisa founded Cartloop in 2020 and has built a customer base worldwide.
Jun 28, 2022
24 min
Episode #69: E-commerce accounting automation by Synder
Polly Sidoruk is a customer Head of Customer Success and Product with Synder. This cloud based accounting system automates simple back office processes for busy store owners allowing them to focus on the day to day operations.
Jun 14, 2022
24 min
Episode #68: Making Shopify invoicing interesting & profitable
Sufio is a long-established invoicing application for Shopify & BigCommerce Stores. Michael 'Djimi' Djibril, Sufio's Tech Support lead, shares how Sufio has been solving very simple challenges for eCommerce merchants. Attractive. accurate & timely invoices can shorten overall payment collection times and have an impact on your store's bottom line.
May 25, 2022
31 min
Episode #67: Supercharge your Shopify theme with Design Packs
Anne Thomas is the co-founder of the Design Packs Shopify app, which adds new sections and page templates to your store for a custom look. Their goal is to help savvy merchants extend the functionality of their current theme. Previously, Anne was the Technical Director at Out of the Sandbox, helping to create popular themes like Turbo and Flex. In addition to Design Packs, she also conducts technical and UX audits through her consultancy, called Shop Critique.
May 25, 2022
27 min
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