We hear so much about being a good seller or how to provide good customer or client service.  But what about the flip side?  Why might it matter to be seen as a desirable customer?  We are all customers, patients, or clients at some point.  For some of us, our very livelihoods can be depend on vendors or businesses being there when we need them.  Listen in to see how this applies to you and to learn about this overlooked aspect of life and business.