There are a lot of reasons "why" your future clients should have a podcast to share their message.  In this episode of Microphone Money we will talk about what questions to answer for them, and the best ways to do this.   I will also explain why this is the final episode.

A new podcast is not going to grow on its own.  Creating the show and publishing it is only about 10% of the work.  To get maximum growth, somebody is going to have to promote and market.  Who is that person going to be - you or your custom podcasting client?  In this episode we will talk about how and when to deal with this issue.

There are some small details that I failed to recognize in my first couple of custom podcasting contracts.  In today's episode I want to tell you what they were, and advise you on how to structure these details in your custom podcasting contracts.

When you are negotiating a contract for a custom podcast with a client, the length of that contract is going to mean a lot to you.  With such a rapidly evolving business coupled with a lack of understand of how podcasting works, you need to really worry about this part of the contract to keep this a win/win situation.

The world's response to Covid-19 is unprecedented.  When it comes to how downturns are going to impact you in your future custom podcasting business, I am the canary in the coal mine for you.   Today, I'll give you another status update on the business and help you to know what to expect when you are out on your own.

Sometimes clients are going to want you to be 100% exclusive with them, and other times there will be degrees of exclusivity that are either expressed or implied.   In this episode we will talk about identifying those, what opportunities they could cause you to miss and how to charge clients for this opportunity cost.

I've had this topic on my list for a while, and considering our current circumstances with the coronavirus and what is happening with our economy, I thought now would be a good time to cover this. Becoming a full-time podcaster is a crazy idea, and it is very unconventional.  And if this is what you are striving for, your spouse might have a lot of reservations.  And, considering our current circumstances, they might be right.

I have always had contingency plans for my podcasting business because I have always known that clients will come and go, and that an economic downturn could really impact this business.   While I haven't had any clients pull out yet, I am preparing for the worse during this Coronavirus outbreak.  Regardless of your opinion of our nation's response to this, the response is going to negatively impact our economy.  So, what can be done?  I'll explain to you what I am preparing for in this episode.

In this episode I want to tell you why it is so much more valuable to have a potential client on your show as a guest rather than just sending them a proposal.  I will break down the many positives aspects of this method.

I will be speaking with Steve Silver, the creative director who was in charge of one of my custom podcasts, The Corn Revolution Podcast. Steve will speak with us about who to connect with when seeking to work with an advertising agency.  He will also talk about the value of using a podcast as part of an advertising campaign, and why he values podcast hosts to deliver content in this medium over radio hosts.