<p>Building a category king business is about balancing innovation with a valuable, scalable use case. How can we go about finding the most valuable slice of the market to build our business around? How can we develop multiple uses for one piece of technology?</p>

Karen Yankovich on Creating & Leveraging A Signature System

30 minute conversations based around one question: How do you become the #1 coach or consultant in your space?

Hint - It's not taking 15 selfies a day for social media (thank God). 

The secret is to become MicroFamous - Famously influential to the right people. It means people in your market think of you first.

In these behind the scenes conversations, you'll hear from those who have become MicroFamous, and how they are expanding or breaking into new markets.

I'd rather matter to a thousand than be irrelevant to a billion. If you feel the same way, you'll love these conversations.
 
Hosted by Matt Johnson, agency founder and author of MicroFamous.