<p>Many full service agency are stuck in that 10% to 15% profit margin, and a lot of it comes from not specializing. What are the operational, cultural and financial benefits of narrowing our focus? When it comes to optimization, why is it crucial to test less variables? How does focusing your service refine your messaging?</p>

Tyler Lessard on Scaling Innovation & Finding the Most Valuable Slice of a Market

30 minute conversations based around one question: How do you become the #1 coach or consultant in your space?

Hint - It's not taking 15 selfies a day for social media (thank God). 

The secret is to become MicroFamous - Famously influential to the right people. It means people in your market think of you first.

In these behind the scenes conversations, you'll hear from those who have become MicroFamous, and how they are expanding or breaking into new markets.

I'd rather matter to a thousand than be irrelevant to a billion. If you feel the same way, you'll love these conversations.
 
Hosted by Matt Johnson, agency founder and author of MicroFamous.