Most entrepreneurs believe that live events and online trainings are two separate realms, but there is actually a huge opportunity to integrate them and take our brands to the next level. How can we actually use the online presence to warm people up to go to our live events? How do we decide where to push people primarily and what to become known for? When we have the online stuff and the in-person programs, how do we focus and go deep on the different sides so we’re not spread too thin? Why are in person trainings so much more powerful?