Anyone with a consultant skill set struggles with what they want to be known for, and the process of really honing in on a specialty or niche. What are the key breakthrough questions that can help us discover our sweet spot? Why do we become more successful the more finite we are in the service that we offer? How do we address the fear of cutting ourselves off from being known for a multitude of things so we can drill down on one valuable thing? Why do we have to start with our goals in order to succeed on LinkedIn?