In the past, ministry had to be both a lifestyle and a livelihood. Now ministry can be a lifestyle and something we wrap our coaching and consulting around. Why is this shift such a good thing for us? Why is it so necessary to shift from just doing the thing, to coaching on the mindset or consulting on the strategy behind the thing? What’s a big mistake agency owners make, and how does it affect our brands and lead generation? What are some of the business roadblocks that come from being raised in church and having a life of faith?