The highest value work we can bring to the table is the application of marketing techniques to achieve a business goal. How did our guest level up his web design skills to actually create a valuable service clients are willing to pay top dollar for? What are some obvious but common mistakes we make with our websites, and how do we rectify them? How do we make sure website visitors understand the problem we’re trying to solve, see the clear path from the problem to the solution and act upon our call to action?