Welcome back to the MicroAdvice Podcast. Thanks so much for watching and please subscribe to stay informed of more CX leading practices!

Today, our spotlight topic is how to define and measure the return on investment generated by delivering a superior customer experience.

To better understand this concept, we’re here with Mary Cleary, Head of Growth at the high-growth customer experience AI startup, Frame.AI. Learn more at (https://frame.ai/).

In this video, you will hear Mary and I discuss the following practices:

1.)   How companies like Frame AI are working to help companies use machine learning and artificial intelligence to produce more accurate and faster voice of the customer (VoC) outcomes.

2.) How to measure and draw the connection between CX metrics and their impact on the overall business metrics (revenue growth, cost reduction etc.)

3. The 'must-have" data elements to understand the voice of the customer and incorporate that data into a CX-first strategy to achieve the greatest RoI.

4.)   The intangible benefits of truly understanding your customer data in a variety of different ways to deliver a stronger CX?

5.)   How to understand and incorporate AI into your practices to drive the best customer experience.

If you have ideas for Podcast episodes, please [email protected] (https://www.linkedin.com/in/jimbuscaglio).

Stay connected to leading #CX​ practices at https://www.microadvisers.com

​YouTube Link:
https://youtu.be/oa2UWeIGpPo

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