With so much discussion around the need for diversity, equity and inclusivity in today's brand promises, I thought it critical to dig deeper into the underlying factors of crafting brand promises and the specific ways brand promises serve as a foundation of customer experience. 

In this episode, I interview Tanita Sandhu, a 20 year global brand and marketing professional based out of Seattle, and also founder of Bamboo Bleu, a boutique Brand & Marketing Consulting agency. 
 
Tanita discusses, 
 
1.) How a company can authentically convey their social conscience to their customers,
 
2.) The importance of diversity and inclusivity in brand positioning to deliver a stellar customer experience,
 
3.) Building and executing on sustainable brand promises that stand the test of time,
 
4.) How startups and smaller companies can build a human-focus brand right from inception,
 
and much, much more!


If you have ideas for Podcast episodes, please email Jim Buscaglio at [email protected] or add me on LinkedIn (https://www.linkedin.com/in/jimbuscaglio).

Learn more about Tanita's Bamboo Bleu consulting firm and brand strategy at http://bamboobleuconsulting.com/ 
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