Mi3 Audio Edition
Mi3 Audio Edition
Mi3 & iHeart Podcasts Australia
Older women’s ‘sexy’ handicap is skewing industry to young and ignorant
22 minutes Posted Aug 29, 2019 at 6:00 am.
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22:33
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Show notes

This is a powerful, potent and problematic podcast. A CMO, a creative and a publisher talk frankly to Mi3’s Executive Editor Paul McIntyre on the raging bias of ageism in marketing, agencies and media. It’s crippling the marketing industry’s ability to connect with 2 million high-spending, defiant, culturally connected, tech-savvy 50-65 year-old women. Few get it.

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