Florian Bauer, Chief Solutions Officer at Semantic Web is our guest this week and he helps us explore the topic of metadata and knowledge graphs.

Semantic Web has a knowledge graph product called Pool Party, which helps companies structure their metadata and understand their content better.

During this episode, Florian discusses:

• How knowledge graphs help make better decision making, improving content discovery, and increase end-customer satisfaction through personalisation.
• The challenges faced by many content companies - such as the lack of a controlled media vocabulary
• Some great practical advice to start creating a control vocabulary.

If you are interested in reading the whitepaper series that Florian mentioned, here's the link: https://www.poolparty.biz/upcoming-white-paper-on-product-360