We speak to Margaret Craig, CEO of Signiant this week about how Signiant is helping meet their customer's metadata challenges. Signiant is a trusted broker in the exchange of media files across the content supply chain and Margaret discusses a range of topics including:

- chain of custody metadata allowing content owners to know where the content has been and where it is going

- How products like CloudSpex are helping checking expected metadata is present before moving files

- using machine learning to optimizing movement of content based on the package being sent

- using usage data to better understand trends and emerging needs of the industry

- taxonomies & schemas - when they need to be strict and when they need to be flexible

- the trade off of human curation vs automation

- and corporate memory