In this episode, Jeremy talks to Peter Friis, CEO, and co-founder of PR Volt. We dive into how e-commerce brands can maximize PR to grow their business, how to engage Journalists to cover your story,  and mistakes to avoid.  The value of a story that makes you stand out from the competition and  provides an angle to the journalist to generate interest.  - Plus,  how to develop your PR strategy to get the most out of the upcoming holiday season. Find out more about PR Volt on https://www.prvolt.com. To learn more about the Messenger Mastermind team, visit: MessengerMastermind.co