Show notes
Get ready for a masterclass, because today we’re talking to an absolute legend in the orthodontic world, Dr. Marta Baird.Dr. Baird is a powerhouse: a Diplomate of the American Board of Orthodontics, a successful practice owner at Baird Orthodontics, and an icon with Align Technology, serving as both a Consultant/Educator and a North America Faculty Member. She’s also seriously giving back to the field as the Course Director for Clear Aligner Education at the University of the Pacific (UOP), where she earned her DDS and MSD.Dr. Baird’s expertise is evident—she’s confident, knowledgeable, and fantastic at breaking down complex concepts. She is the perfect person to help us dive into both the business and clinical sides of private practice success.We've structured this episode in two essential parts:The Business Side: We dive deep into her private practice experience and ask the tough questions. How did she achieve such serious success and stand out in the super-competitive Bay Area market? Dr. Baird walks us through her winning strategies for practice management.The Clinical Side: In the second half, Dr. Baird pulls back the curtain and joins us to review two complex cases. Witness the ClinCheck review from beginning to end! Joined by Kylie's former co-resident, Michelle Skelton, the two will ask crucial questions, ensuring you learn exactly how this top expert—who lectured at 20 continuing education events last year—plans and executes challenging Invisalign treatments.Whether you need actionable advice on how to run a successful practice or you’re looking to seriously level up your Invisalign skills, this episode is for YOU.Plus, stick around to the end, as Dr. Baird shares details on her exciting new venture, SMARTA, designed to provide specialized resources for orthodontists!Time Stamps: 00:00- Pre-game Talk with Kylie and Michael/Dr. Baird Intro03:23 - Journey to Private Practice and Align Partnership06:34 - Balancing Teaching and Clinical Practice09:51 - Developing a Digital Workflow13:22 - Patient Acquisition Strategies17:37 - Building Relationships with Dentists19:19 - Becoming an Invisalign Consultant22:22 - The Role of Orthodontists vs. General Dentists25:49 - Future of Orthodontics and AI Integration35:56 - Case Review: Distalization and Extractionshttps://www.bairdorthodontics.com/https://www.smartaorthosolutions.com/