How does the co-founder of the nation’s fastest-growing newsletter-first media company think about scaling, investing, and running a local media company? Adam sits down with Ryan Heafy, the CEO of 6AM City, to discuss the ins and outs of local media and the challenges and opportunities it presents. Ryan shares how his passion for the local economic development of communities led him to create 6AM City and how the community-led newsletter managed to capture a sustainable local revenue source in the process. What are his top strategies for increasing LTV? How does Ryan think about advertising? And what’s the true importance of geolocation when selling? Tune in to learn how 6AM City is revolutionizing the local media landscape and what the future holds for the industry.  Learn More About 6am City: Website: https://6amcity.com Follow Ryan: LinkedIn: https://www.linkedin.com/in/ryanheafy/Twitter: https://twitter.com/ryanheafy Want to get into it further?  Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!