Discover the fascinating story behind FreightWaves and its founder, Craig Fuller, who scaled the niche media company into one of the most authoritative voices in the supply chain industry.Craig shares insights into the challenges of running a founder-driven business and the importance of building relationships with direct revenue. What was the process of venture funding like for Freighwaves, and how does he think about go-to-market strategy, valuation, and investor exits? Craig also discusses the unique content-supported X model and the value of an engaged media audience with purchasing power. Learn about the company's growth strategies, including acquisitions and the split between its media and SaaS businesses. Don't miss out on Craig's thoughts on the future of the media ecosystem and the power of content in the coming decade.  Learn More About Freightwaves: Website: https://www.freightwaves.com Follow Craig: LinkedIn: https://www.linkedin.com/in/incab/ Want to get into it further?  Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!