Show notes
How did the internet’s most successful gardening content creator go from homesteading in his backyard to garnering a multi-million dollar investment deal? Kevin Espiritu, founder of Epic Gardening, chats with Adam about building an ecosystem of content and finding ways to focus on the core pillars of your business that matter most.Learn how Kevin’s passion for gardening grew into an entrepreneurial endeavor of epic proportions as he explains how he successfully scaled Epic Gardening from a backyard business to a multi-million dollar empire. How did understanding the value of authentic content creation fuel his success? And how did his unique team of gardening creators help pave the way for Epic Gardening’s future growth?Kevin explores the importance of following the strengths of your creators to guide the business process before diving into the challenges of scaling products and the nuances of navigating business/influencer relationships. 00:00:48 - From Blog to Product Success00:08:00 – Epic Gardening’s Massive Growth00:11:28 – Operating as a Content-First Companies00:13:40 - Creating Brands Through Diverse Creators00:19:15 - Building a Talent Network Ecosystem00:22:32 - Podcast Theme: Content of Commerce00:29:55 - Assessing Growth Against Home Improvement00:35:08 - Exciting Industry Trends in Content Learn More About Epic Gardening: Website: https://www.epicgardening.comInstagram: https://www.instagram.com/epicgardeningYouTube: https://www.youtube.com/c/EpicGardening Follow Kevin: LinkedIn: https://www.linkedin.com/in/kevinespiritu Want to get into it further? Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!