Show notes
Discover the secrets to building a successful media network and one of the largest female marketplaces in audio with Michael Bosstick, CEO of Dear Media. In this episode, Michael shares his insights on managing hybrid environments, the importance of authenticity in media, and the value of niche content. Learn how Dear Media has navigated the changing landscape of consumer attention and why consistency is key in podcasting. Michael also discusses the role of culture in talent selection and the future of brands as content businesses. How do sponsorships often degrade the value and authenticity of content and how can businesses ensure creators are given the proper tools to remain authentic to their original vision? Tune in to gain valuable knowledge and stay ahead in the world of media and marketing. 00:00:00 - Brands Must Embrace Content Marketing00:01:08 - How the Dear Media Podcast Network Drives Engagement00:12:24 - Prioritizing Content Creation for Podcast Success00:18:13 - Navigating Political Correctness in Media00:24:18 - When Brands Are Slow to Adapt to Consumer Attention Shifts00:25:35 - Short vs. Long Form Audiences00:32:47 - Turning Away Creators: Building Brand Value00:35:45 - Identifying Talent: Culture Comes First00:41:17 - Building a Modern Media Business00:47:08 - Master Class in Building a Season Want to get into it further? Follow Adam on Twitter: https://twitter.com/AdamRy_n and sign up for the Perpetual newsletter, where he dives deeper into media: https://workweek.com/brand/perpetual And if you love listening to Perpetual please leave a 5-star review on Rate My Podcast: https://ratethispodcast.com/mediamoves Thank you so much!