Media Insultant
Media Insultant
Jackson Weaver
Special Edition - Media Insultant. 4.1.26 - Is programmatic selling killing the local sales staffs?
25 minutes Posted Apr 1, 2026 at 4:00 am.
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A couple of weeks ago…we talked about Amazon and Yahoo offering programmatic inventory for iHearts audio products. We see this as further breakdown in the traditional sales role that radio stations have with their clients… But maybe we are wrong. Maybe this is the very best way for clients to buy radio and the best way for radio to sell inventory. Ah…but to find out we called up our intrepid ad agency/media buying master, Mr. Ed Steenman of Steenman and Associates in S...