Measure Success Podcast
Measure Success Podcast
Carl J. Cox
This is the Measure Success Podcast, which features top leaders on how they measure success in their business and life. We talk with CEOs, entrepreneurs, authors, and extraordinary high achievers. The host, Carl J. Cox, is the CEO of 40 Strategy. 40 Strategy guides leaders to take their organization to the next level by designing world-class strategic plans and keeping them accountable to get it done. Go to 40strategy.com to learn more. As an entrepreneur and executive, Carl has been with 7 different companies that have grown from 2x to 7x. Carl is the author of Lost at CEO, An Entrepreneur's Guide to Strategy. This book reached #1 Amazon bestseller in 12 separate categories at launch, and a must-read for entrepreneurs and leaders.
More Than Money: Building Wealth That Matters with Tyson Ray
What is wealth really for? In this episode of the Measure Success Podcast, Carl sits down with Tyson Ray, CEO and Founding Partner of Form Wealth Advisors, to discuss building wealth that creates a better life. Tyson shares lessons from his career helping business owners, a powerful experience in Israel that reshaped his perspective, and why financial success should always support purpose, relationships, and legacy. Together, they explore retirement, succession planning, giving while you're living, and how business owners can avoid spending their lives chasing more money without enjoying what they've built. Listen now for practical wisdom on wealth, leadership, and measuring success beyond your balance sheet. Connect with Tyson:  LinkedIn https://www.linkedin.com/in/tysonray/  Book Total Succession: https://totalsuccession.com/  Website https://totalsuccession.com/   
Jul 14
35 min
Passive Income, AI, and Purpose with Mark Podolsky
What happens after you achieve financial success? In this episode of the Measure Success Podcast, Carl sits down with Mark Podolsky, known as "The Land Geek," to discuss passive income, AI, entrepreneurship, and finding purpose beyond financial success. Mark shares how he transitioned from investment banking to building a successful land investing business and explains why creating systems is the key to gaining both financial freedom and time freedom. Together, Carl and Mark explore how AI is changing the way businesses operate, why leaders should think of AI as an operating system instead of another tool, and why success ultimately comes down to relationships, purpose, and being present. Listen now for practical insights on building wealth, using AI with intention, and measuring success beyond the bottom line. Connect with Mark:  LinkedIn https://www.linkedin.com/in/thelandgeek/  Facebook https://www.facebook.com/thelandgeek  Twitter https://twitter.com/TheLandGeek  Book: Dirt Rich Link https://www.amazon.com/Dirt-Rich-Ambitiously-Created-Renovations/dp/1544510772  Website http://www.thelandgeek.com/   
Jul 7
44 min
Why Entrepreneurs Get Stuck and How to Move
Are you building, coasting, or struggling? In this episode of the Measure Success Podcast, Carl J. Cox welcomes confidence coach Scott Ballard for a conversation about the mindset of today's entrepreneur. Scott explains his "Day 1, Day 2, Day 3" framework and why many business owners become stuck between growth and decline. The discussion covers courage versus confidence, the importance of telling yourself the truth, finding purpose, and taking the next step forward—even when it's uncomfortable. If you're leading a business or navigating change, this episode will challenge how you think about growth and leadership. Listen now and discover what it takes to move back to Day 1. Connect with Scott: Website: https://www.confidencecoach.org LinkedIn: https://www.linkedin.com/pub/scott-ballard/22/504/a32 Instagram: https://Instagram.com/scottconfidence Facebook: https://www.facebook.com/ConfidenceScott YouTube: https://www.youtube.com/user/coach2confidence/
Jun 30
45 min
How To Build Relationships That Scale Business
Networking is not about collecting business cards. It is about building relationships that create measurable business growth. In this episode of the Measure Success Podcast, Donnie Boivin, founder of Success Champion Networking, shares how business owners can stop wasting time networking and start building systems that generate real ROI. In this conversation we discuss: • Why most networking groups fail business owners • The difference between introductions and referrals • Building a network that actually creates revenue • How to create strategic relationships that scale • Why business development requires discipline If networking has felt frustrating, this episode offers a different way to think about relationships, sales, and growth. Listen now and start building your championship team. Connect with Donnie:  LinkedIn https://www.linkedin.com/in/donnieboivin/  Facebook https://www.facebook.com/donnie.boivin  Instagram https://www.instagram.com/donnie.boivin/ Website https://successchampionnetworking.com/   
Jun 23
42 min
What AI Agents Mean for Small Business Growth
AI is moving faster than most businesses realize. In this episode of the Measure Success Podcast, Trent Gillespie, former Amazon executive and CEO of Stellis AI, breaks down what business leaders need to understand about AI agents, automation, and organizational readiness. We discuss: • Why prompts are no longer the main conversation • How AI agents are changing work • What leaders should do to prepare employees for change • Why businesses need visibility in AI search and recommendation systems • How organizations can build AI adoption without overwhelming teams If you think AI is only about saving time, this episode will challenge that assumption. Listen now and start building for your future customer. Connect with Trent:  LinkedIn https://linkedin.com/in/trentgillespie  Website https://trentgillespie.live   
Jun 16
40 min
How Great Leaders Rebuild After Failure
In this episode of the Measure Success Podcast, Carl J Cox talks with Ryan Hogan, founder and CEO of Talent Harbor, about entrepreneurship, leadership, recruiting, and recovering from failure. Ryan shares the story of building a zombie-themed event company that scaled quickly before collapsing into bankruptcy. He explains the stress, lessons, and rebuilding process that followed. He also discusses launching Hunt A Killer, scaling the business to more than $55M in revenue, and eventually exiting the company. You will learn: • Why great businesses need the right people • How top sales talent changes company growth • What companies miss when hiring salespeople • Why peer groups matter for leaders • How Ryan rebuilt after losing everything If you lead a business, hire talent, or want practical lessons on growth and resilience, this episode is worth your time. Listen now and follow the Measure Success Podcast for more leadership and strategy conversations.  
Jun 9
44 min
Digital Marketing Fraud Is Costing You Money
In this episode of the Measure Success Podcast, Carl J Cox talks with Rich Kahn, CEO and co-founder of Anura.io, about entrepreneurship, leadership, company culture, and digital ad fraud. Rich shares lessons from building multiple successful technology companies over the past three decades while staying committed to family and long-term relationships. The conversation covers leadership, work-life balance, remote work, scaling teams, and how businesses lose billions each year to fraudulent digital traffic. You will learn: • Why entrepreneurs regret not taking the risk • How strong company culture improves retention • What ad fraud is costing businesses today • How leaders can protect both growth and family priorities If you lead a business, manage marketing spend, or want to build a healthier company culture, this episode is worth your time. Listen now and follow the Measure Success Podcast for more leadership and strategy conversations. Connect with Rich:  LinkedIn https://www.linkedin.com/in/richkahn/  Facebook https://www.facebook.com/anurasolutions/  Instagram https://www.instagram.com/anura.io/  Twitter https://x.com/richkahn  Website https://www.anura.io 
Jun 2
41 min
Why Leaders Must Act on AI Right Now
In this episode of the Measure Success Podcast, Carl talks with Trey Taylor about the real impact of AI on business today. AI is not coming, it is already reshaping how companies operate, compete, and grow. Trey shares how AI tools can replace entire workflows, reduce costs, and unlock new value in minutes. One example: AI identified over $146K in financial adjustments, adding more than $1.5M in value to a business deal.  Key takeaways: AI is moving from tools to autonomous agents Businesses must adapt now, not later Cost structures and roles are changing fast Daily learning and application create advantage Listen now to understand what is changing and how to respond. Connect with Trey:  LinkedIn  Facebook  Twitter  Book: A CEO Only Does Three Things: Finding Your Focus in the C-Suite Website  
May 26
43 min
Video
Why Most Brands Fail to Stand Out Today
In this episode of the Measure Success Podcast, Carl sits down with Jason Sherwood, founder of Phase 23, to discuss how businesses can stand out in a crowded market. As AI reshapes search and marketing, many companies struggle to stay visible. Jason explains why strong positioning and clear messaging still matter most. They explore a simple exercise: ask your best customers to describe your company in two words. If the answers are not consistent, your brand lacks clarity. Key takeaways: AI is changing how customers search and find businesses Clear positioning reduces price competition Strong messaging builds trust and drives growth Branding is not design—it is strategy Listen now to learn how to sharpen your message and build a brand that connects. Connect with Jason:  LinkedIn https://www.linkedin.com/in/jasonsherwood/  Website  https://phase23.com/ 
May 19
44 min
Why Growth Requires Better Processes
In this episode of the Measure Success Podcast, Carl J Cox welcomes back Adi Klevit from Business Success Consulting Group. They discuss how strong systems, clear processes, and smart use of AI help businesses grow faster and operate better.  Adi explains why documented procedures matter, how leaders can improve hiring and workflows, and why AI still needs human oversight. She also shares trends she sees in the market and how business owners can stay efficient without adding chaos.  If you want stronger operations and better results, this episode is packed with practical advice. Listen now. Connect with Adi:  Website:  https://www.bizsuccesscg.com/  LinkedIn: https://www.linkedin.com/in/adiklevit/ 
May 12
36 min
Video
Load more