Matriarchal Marketing
Matriarchal Marketing
Lacey Barratt
Matriarchal Marketing is a place were we are dismantling the patriarchy, gender + societal norms and running our businesses based on flow and what feels good.
How to Podcast with Bamby Media
Brianna from Bamby Media is my Podcasting QUEEN. I get so.many.questions. about poscasts and how to start them, why to start one, and who to use etc etc.  A bit about Bamby Media Bamby Media is a company that I started because I’m obsessed with quality content. Music was all I was ever super interested in (other than LEGO) and I worked in the field for over a decade. Then the podcast movement exploded and brought with it the ability for anyone to find their niche and share it with like-minded people. This blew my mind and expanded the possibilities. Now I’ve combined all the things I love into a super fun way to make a living and have an expanding team of awesome people to work with me along the way. Since we are basically in a world wide lock down, I couldn't help but sit down with the queen herself and pick her brain about podcasts. WHY podcasts? How do you make money from them? It doesn't make any sense how you would spend money on production but not make money off that same production. Brianna is busting a bunch of myths in this one and giving out some free advice too. Which is always welcome and appreciated.  If you'd like contact Brianna about working with her one on one visit https://www.bambymedia.com If you'd like to register for her PodCourse and DIY this thing yourself (which is totally doable!) https://www.bambymedia.com/podcasting-course  If you'd like to join our community visit www.connect.birthphotographer.com.au You can check out the learning library here www.matriarchalmarketing.com/join  If you just wanna donate to help cover the podcast, you can do that here: https://www.paypal.com/paypalme/laceybarratt 
Aug 25, 2020
35 min
Outdated You
Alignment is a little bit of a buzzword at the moment. But what does that really mean? It means that we are constantly growing as human beings. And who I was 5 minutes ago or 5 years ago is not who I am now. I found a lot of my problems were made from an unconscious state of self sabotage by making decisions from an outdated version of myself. So today, I choose to only make decisions as the person who I want to be come. Have a listen to this weeks episode all about alignment and where you are creating from.
Jul 7, 2020
7 min
Money + Launches with Emma Winch from Morris Bear Digital
This is Em. An Australian WordPress expert and website designer for female entrepreneurs all over the world. She helps you to launch and grow successful online empires and become financially independent. She works 1:1 with clients to create website designs, online courses and sales funnels that make sure that your ideal clients know who you are, fall in love with your brand and trust you from the second they land on your home page so that you can charge premium rates, sell out your services and spend more time doing the things you love! I reached out to Em to help me with some broken back links from one of my websites about 3.5 years ago and that has transpired to her helping me to bring to life the empire I have around in my head as well as become a trusted friend. In this episode as we drove down the highway and the conversation transpired I asked Em if I could record our chat to share with you all. We had so many AH HA moments, its unreal. This was a powerful conversation for both of us that has completely transformed so many thoughts and beliefs we thought we had about business.  To find out more about Em, just jump on over www.morrisbear.com You can also snag her website templates here. (You can view the one my assistant created with her template here too!)   If you'd like to learn more about the Matriarchal Marketing GROUP coaching experience, jump over to www.matriarchalmarketing.com before Early Bird ends on Aug 1, 2020. If you want to join the facebook group Marketing for the Matriarch, you can do that here. To follow me or tag me on IG click here or tag @laceybarrattphotography
Jun 22, 2020
51 min
Masculine and Feminine Energy in Business
Our podcast has gotten a little bit of a facelift.  I launched this baby in only a matter of a few days on a whim with a superrrr epic (HAHA) intro from a lovely guy on Fiverr. Yes, you read that right, FIVERR. I didn't have the know how or resources to make something epic, so I just used what I had. I just wanted to get my message out there...perfection could come later. Now, its here.  This week I had quite a powerful conversation with some of the girls that do group coaching with me. I wanted you to be able to listen in on what it is that we talk about how group coaching works. I've removed the participants questions and voices for privacy, but I'm sure you can relate this to whatever questions you may have right now.  If you want to join the facebook group Marketing for the Matriarch, you can do that here. To find out more about the 10 month group coaching experience, click here.  To follow me or tag me on IG click here or tag @laceybarrattphotography  
Jun 15, 2020
14 min
Consistency is NOT key
What is consistency and what does that mean for you? I am a firm believer that consistency is NOT key and, in this episode, I want to tell you why. I don’t believe that consistency is the key to solving all of our problems. We think that if we, as Birth Photographers, consistently show up to certain spaces- midwives offices, doctors offices, mums groups, birth meet ups, social media, that someone will eventually book us. Whilst yes, that is true to an extent, I really believe that consistency is designed in a way that suppress creatives because, as creatives, we are not consistent. So why are we trying to force ourselves to conform to the idea that consistency is key? I am calling bullshit on consistency being key. It is not about how frequently you show up. It’s about HOW you show up. There is a difference between being consistent and showing the fuck up. Being consistent is something you do because you HAVE to do it. Being consistent in your energy and how you show up and why you show up is actually more important than consistently showing up. So why are we doing it? Because someone told us we have to? Or because we want to? Being consistent for the sake of it is just another form of an energy leak. It’s a mainstream idea. If what you are doing doesn’t feel good and you’re doing it consistently but its not getting you to where you want to go, don’t do it. I'd rather see you plug this energy leak and invest that energy into something that DOES work, does feel good and that is in alignment. In alignment with your message, your brand, your voice, your people and the people who follow you. THAT is where results come! If you love our Podcast, I’d love it if you can leave us a 5-star rating/review on iTunes<3 Lacey x  
May 25, 2020
6 min
Self Worth and the Dynamics of Human Connection with Leilani Rogers
This week I talk with Leilani Rogers, a multi award winning birth photographer, mentor and storyteller from Austin, Texas. Leilani graciously hosted the Austin portion of my Mock Birth tour. In this episode, Leilani and I discuss the dynamic of human connection and the stories we create. We talk about the importance of self worth and how this differs from ego, valuing what we bring to the table and trusting our instincts about our worth. About Leilani Rogers "When people ask me how I became a birth photographer, I tell them it was just meant to be. I was raised to appreciate and partake in the arts as much as possible, so I developed a love for visual expression early on. I spent a lot of time in dance, art and music classes, and went on to receive a Bachelor’s degree in Viola Performance and Pedagogy (Teaching). Upon college graduation in 1997, I got married. I continued to perform and teach, even after having my first baby in 1999. But was also about that time that I fell in love with photography. I now have 4 teenagers – 2 boys, 2 girls – who along with my husband encourage me to pursue my big photography dreams. These special people inspire me daily to find and preserve joy in the day-to-day, to look for the extraordinary in the ordinary, and to tell stories through my work. My first experience in storytelling came in 2011, when my sister-in-law asked me to document her birth. It was like my life as a mother and an artist had intersected. I photographed a lot of families and babies back then, so the transition came naturally. That choice has now evolved to include my love for teaching. And when I’m not immersed in birth photography or teaching, I love to entertain, I love plants, and I love goofing around with (and embarrassing) my teenagers."
May 7, 2020
43 min
"Charge Your Worth" is Bullshit
A quick drop in about charging your worth and why it is bullshit. Let’s change our perspective on pricing. Are people undercutting you? Or are they just serving a different market? Birth Photographers, Doulas, Midwives and birth workers all love their work. We think everyone deserves to have their birth documented and supported, which I believe is true. But when it comes to “sales" (and I use the erm “sales” very lightly) there is a new trend going on around “Charging your worth”. And I’m calling bullshit. Sustainability and worth are two totally different things.   We believe everybody deserves birth photography but we are not accepting of everyones pricing structures. If we truly believe that birth photography is meant for everyone, and this is what I believe, then we need people and businesses to be charging at different price points. I don’t care if you are charging $1 or $10,000. There is somebody in your market that needs you. I want you to remember that. If you love our Podcast, I’d love it if you can leave us a 5-star rating/review on iTunes<3
Apr 23, 2020
6 min
Grounding Ourselves, Adapting Business and Making Money
A quick drop in about grounding ourselves, adapting your business and money in these times. First, take a deep breathe. Let’s breathe and get back into our body. In all of the calamity during what can feel like a really crazy time, what IS a really crazy time, I wanted to remind you: To step back into your body. That the way you make money isn’t defined by your identity, your niche. How you serve yourself impacts how you serve your clients. I encourage you to shift your thinking just a little bit. Extend and expand the way you make money. How you serve your clients and your business in this time is completely up to you. Ground yourself.  Because when we are grounded, our clients are grounded. So let’s ground ourselves and think about: What are you doing to serve your clients? How are you connecting with them? How are you serving yourself so you can serve your clients? How can you move the goalposts in how you make money? How can you reframe this time and use it to keep yourself motivated? If you love our Podcast, I’d love it if you can leave us a 5-star rating/review on iTunes<3 Lacey x Lacey Barratt https://birthphotographer.com.au/ the Doula for your Birth Photography Business. Gain confidence. Grow your skills. Get Paid. The birth photographer platform, brainchild of award-winning birth documentarian Lacey Barratt, was built to celebrate the shit out of the birth community and its supporters. Birth photographer is a place to educate, inspire, uplift birth photographers around the globe. Here’s where we can grow as a community. Here’s where you can learn how to scale your business. Here’s where we can transform the conversations around birth. Here’s where you can get the resources needed to uplevel, to collaborate, to disrupt. Here’s where you need to be…here’s where you will find the doula for your birth photography business.
Mar 20, 2020
15 min
Turning Fear into Curiosity with Rachel Devine
In this episode, Lacey has a powerful conversation with Rachel Devine about turning your fears into curiosities. Rachel is a blogger, professional photographer and mother who unapologetically and honestly shares and unpacks her experiences with her online audiences. From her struggles with secondary infertility, to her current grappling with the grief of losing her mother and her diagnosis of epilepsy, she will tell you anything in case it helps just one other person feel less alone. Rachel has fallen in love with fine art underwater and in water portraiture, showing the beautiful chaos of what life can look like just under the surface of the water. As a mother, Rachel discovered just how hard it still is for girls to forge a pathway and gain their due respect and recognition through sport. Using her "American style" voice and photography talents, Rachel helps shine a light on these incredible athletes and the scarcity of opportunities for them. You can view Rachel's blog here You can view Rachel's fine art underwater and in water portraiture here You can view Rachel's passion project which helps girls forge a pathway and gain their due respect and recognition through sport here
Jan 10, 2020
48 min
Creativity
I wanted to strip 2020 right back. Fuck the marketing gimmicks, the into, the "on brand." I wanted to show up in a way that feels really really good. So I'm coming to you with a thought that has been on my mind lately and I hope it transforms how you think about your business and being creative. The link to book the Business Mentoring Sessions valued at $500 for only $100 is [here].The offer ends in January. (https://app.acuityscheduling.com/schedule.php?owner=16368246&appointmentType=12227369).
Jan 9, 2020
13 min
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