Masters of Scale with Reid Hoffman
Masters of Scale with Reid Hoffman
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The best startup advice from Silicon Valley & beyond. Iconic CEOs — from Nike to Netflix, Starbucks to Slack — share the stories & strategies that helped them grow from startups into global brands.On each episode, host Reid Hoffman — LinkedIn cofounder, Greylock partner and legendary Silicon Valley investor — proves an unconventional theory about how businesses scale, while his guests share the story of how I built this company. Reid and guests talk entrepreneurship, leadership, strategy, management, fundraising. But they also talk about the human journey — with all its failures and setbacks. With original, cinematic music and hilariously honest stories, Masters of Scale is a business podcast that doesn’t sound like a business podcast. Guests on Masters of Scale have included the founders and CEOs of Netflix, Google, Facebook, Starbucks, Nike, Fiat, Spotify, Instagram, Airbnb, Uber, Paypal, Huffington Post, Twitter, Medium, Bumble, Yahoo, Slack, Spanx, Shake Shack, Dropbox, TaskRabbit, 23&Me, Mailchimp, Evite, Flickr, CharityWater, Endeavor, IAC and many more.
70. Peloton’s John Foley – How to turn skeptics into fans
44 minutes Posted Aug 25, 2020 at 4:00 am.
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    Casual fans come and go. But converts stick with you – and spread the word. The trick is knowing how – and WHEN – to convert skeptics into super-fans. No one knows this better than Peloton co-founder and CEO John Foley, who has one of the most epic “No-to-Yes” stories in startup history. When he founded the company in 2012, skeptics abounded – especially among investors. But John pushed forward, convincing co-founders, angel investors, and then riders, one at a time. As he converted those skeptical customers – in their flagship fitness studio, in their stores, and on their at-home bikes – the feedback loops kicked in. After pedaling in place for years, Peloton rocketed up the hill to its 2019 IPO. Cameo appearances: Melanie Curtis (professional skydiver).
    Read a transcript of this episode: https://mastersofscale.com/john-foley/
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