For this episode, we talk to the world's most influential Conversion Rate Optimization expert, Peep Laja. Peep is the founder of three successful companies - CXL,  Speero and, more recently, Wynter, a product marketing research platform. Like many of you I've learned from Peep over the years, so it was humbling to have the opportunity to chat with him. We discuss,- How to validate ideas - How Peep approaches bootstrapped growth with limited resources- The richest sources of qualitative feedback - What exactly is Message market fit and how you can approach it - The advantages of speed in business - How to defend yourself against fierce competition- Hiring lessons and advice - How to prioritise your time

In this episode we discuss with marketing positioning legend April Dunford.Positioning is foundational to everything we do in sales & marketing.But what exactly is positioning? It’s a widely misunderstood topic April says...“Positioning defines how your product is the best in the world at delivering some value that a well defined set of customers cares about” If you’re building a SaaS business this is a must watch! We discuss, - What exactly is positioning anyway - The 5 Components of awesome positioning- How to tackle positioning and in the correct order - The intersection of jobs to be done & positioning - When to start positioning in SaaS- Choosing the right market- Positioning complex products- Marketing is not magic dust you can throw on bad positioning- Message testing around a positioning thesis - How April became a great storyteller - Radical differentiation in 2021- How to hire great marketers 

In this episode, we sit down with best-selling author, podcast host and SaaS legend Nathan Latka. Why is Nathan the most sued podcaster in SaaS? And why the hell does he lean into it?In his own words:"Your CAC to get a hater is cheaper than your CAC to get a lover'.Or... 'It’s cheaper to get more people hating me, but most people aren’t tough enough to deal with haters'.We chat about:- Why Nathan is the most sued podcaster- Launching his first SaaS company and funding mistakes- How to convert MRR into upfront cash with Founderpath - Why you should focus on revenue per employee- How & why Nathan bends the rules-  And batching tasks to save on switching costs 

For this episode, we sit down with Cris Villar. Cris is the Co-Founder and VP of Customer Success at Landbot, a product that transforms your website into a Conversational Experience to increase engagement and conversion rates. I was amazed to learn that  Landbot was born out of a product bug...  ... A bug that skyrocketed conversions from 5% to 27%! It’s easy to look at successful companies and think their success was linear and without serious setbacks.  The reality is that many companies have limited resources, pivot and get punched in the face… daily.  But the ones still standing get back up and keep going. Who knows, a product bug can lead to an incredible insight! Often times, the obstacle is the way.  That was certainly the case for Landbot. In this episode, you will learn: - How to leverage free platforms like Product Hunt to accelerate growth - The importance of positioning and how to approach it - Outbound sales mistakes and why “supporting is the new selling” - Why Landbot are dedicating 70% of their resources on activation and why you should be too- And the challenge of time management in the retention economy & advice to tackle it.

In this episode, we talk to Annie Maguire, a Conversion Copywriter. She’s worked with companies like Samsung, Visa and Loreal, helping them convert leads through customer research and copywriting.Let’s face it; if your messaging sucks, PPC won’t work! You can spend 100k per month on ads, but if you don’t know how to talk to your customers… You've already lost.In my opinion, SaaS companies often overlook messaging - or get it wrong. They often end up with copy that’s either too clever or too generic, vague or just “meh”. In this episode, you will learn: - The most common SaaS copywriting mistakes - The importance of qualitative research- How to make the most out of your data- Different methods to collect qualitative research- How to conduct customer interviews- Drawing insights from quantitative and qualitative research - How to structure landing pages- The most impactful copywriting changes you can make- And how to craft a strong value proposition!

This week we sit down with Guillaume Moubeche of Lemlist, who went viral for refusing $30M. They’ve never taken funding or needed paid advertising. Guillaume tells us why, and how he is on a mission to reinvent what start-up success looks like. Lemlist is a sales automation platform that allows B2B companies to automate their sales prospecting on various channels - cold e-mail, social selling, calls… In just three years, they grew from zero to 10k plus customers & 5M ARR. We discuss, - How Lemlist mastered organic growth;- Why Guillaume Turned Down $30M investment;- The pitfalls of focusing too much on funding;- Guillaume's journey to become a successful entrepreneur;- The difference between getting acquired and taking investment;- Advice for aspiring entrepreneurs;- Why positive feedback and non-violent communication is key;- And how Guillaume got scammed by the Chinese mafia (really)!

In this episode, Mark Colgan, Co-Founder & CRO of Speak On Podcasts, shares his 10 years experience in outbound sales  Mark previously ran a team of 100 outbound prospectors, he’s a coach for sales impact academy, startup advisor and mentor and he now runs an agency called speak on podcasts.   The conversation is a deep dive into how SaaS companies can approach outbound Sales.   We cover, Having the right mindset & intention Defining your ICP & Personas Prospecting Using triggers to focus on prospects that are more likely to convertPreparing your dataOutreach and how to leverage the  best channelsHow to approach messaging.The advantages of starting your own podcast

We speak with Shay Howe, Vice President of Platform Strategy at ActiveCampaign. With 130,000 customers and around 800 employees, ActiveCampaign offers tools like Email marketing, forms,  CRM, landing page, live chat and a bunch more.They help businesses meaningfully connect & engage with their customers through customer experience automation.In this episode, we cover:How Shay’s upbringing made him a life-time learner and problem-solver;The importance of being “maniacally” customer focused in the SAAS industry;Advice on leadership and managementHow to quickly validate ideas through VOC insightsHow to structure one to ones to make your team more introspective

In this latest episode I speak Mikael Thuneberg the CEO & Founder of Supermetrics.https://youtu.be/UdpOiC5TqtwSupermetrics picks up all the marketing data you need and brings it to your favorite reporting, analytics, or storage platform — whether that’s a spreadsheet, a data visualization tool, or a marketing data warehouse.A whopping 10% of global advertising spend is reported through Supermetrics.We cover the origin story and revenue growth over the last 10 years.How he found the primary traction channel in 2015 which had an immediate impact on revenue. What it was like mentally switching from a one man shop.We also tackle their funding, the future of data management with AI & machine learning, productivity, rapid growth during COVID.  

In this episode, Alex Theuma, CEO & Founder of SaaStock, shares his learnings on what you need to consider when planning and running your own online conference or event.Prior to COVID 19, SaaStock ran the largest in person SaaS events in Europe with their flagship event being held in Dublin each year.  In March 2020 ticket sales dried up & SaaStock’s revenue went to zero. They had to quickly pivot, remobilise and switch to an online event experience. What else we cover: - a brief history of the conference - how SaaStock re-invented its industry-leading conference - why replicating a virtual event from a live event doesn't work (and what does)Links >>Upraw media: https://uprawmedia.com/Episode summary: https://uprawmedia.com/blog/saastock-alex-theuma