Tanya Berman, Vice President at MARS, discusses the importance of keeping existing products strong and relevant while innovating new offerings. Read more: <a href="https://mackinstitute.wharton.upenn.edu/2019/consumer-goods-tanya-berman/" target="_blank">https://mackinstitute.wharton.upenn.edu/2019/consumer-goods-tanya-berman/</a><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Bringing American-Made Directly to Online Shoppers

Proven techniques for innovation success, broadcast from the Mack Institute at the Wharton School. Originally aired on SiriusXM Channel 132, Business Radio Powered by the Wharton School. Hosted on Acast. See acast.com/privacy for more information.