Deepa Prahalad, author of Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business, introduces design thinking frameworks that can create strong emotional engagement between customers and firms. Read more: <a href="https://mackinstitute.wharton.upenn.edu/2019/predictable-magic-deepa-prahalad/" target="_blank">https://mackinstitute.wharton.upenn.edu/2019/predictable-magic-deepa-prahalad/</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

In with the Old, In with the New: Exploring New Areas While Enhancing Existing Value

Proven techniques for innovation success, broadcast from the Mack Institute at the Wharton School. Originally aired on SiriusXM Channel 132, Business Radio Powered by the Wharton School. Hosted on Acast. See acast.com/privacy for more information.