Jenna Behrer, Senior Director and Head of Innovation at Heineken USA, discusses how the company is translating strategies from Europe to the very different U.S. beverage market. Read more: <a href="https://mackinstitute.wharton.upenn.edu/2018/heineken-jenna-behrer/" target="_blank">https://mackinstitute.wharton.upenn.edu/2018/heineken-jenna-behrer/</a><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

In Wealth Management, ‘Technology Is Important, but Relationships Trump Technology’

Proven techniques for innovation success, broadcast from the Mack Institute at the Wharton School. Originally aired on SiriusXM Channel 132, Business Radio Powered by the Wharton School. Hosted on Acast. See acast.com/privacy for more information.