Doug Straton, Chief Digital Commerce Officer at Hershey, explains why even a chocolate maker needs a robust digital strategy to connect with today’s customers. Read more: <a href="https://mackinstitute.wharton.upenn.edu/2018/hershey-doug-straton/" target="_blank">https://mackinstitute.wharton.upenn.edu/2018/hershey-doug-straton/</a><br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

‘The Marriage Between Self-serve and Human Interaction Is the Sweet Spot’

Proven techniques for innovation success, broadcast from the Mack Institute at the Wharton School. Originally aired on SiriusXM Channel 132, Business Radio Powered by the Wharton School. Hosted on Acast. See acast.com/privacy for more information.